Transparent Solutions
The transparency of our analysis reveals clearly defined and easily understood patterns. In most cases, each pattern will make intuitive sense to the experienced professional and may uncover important predictive relationships that linear models overlook.
We discern multiple definitions of an outcome – there is no need to assume that desirable targets fit a single stereotype. Individuals may be selected for divergent reasons, since varied behavior can often lead to identical outcomes. People purchase the same insurance policy for different reasons. AnswerMine detects all relevant combinations.
The degree of separation between specific groups and the general population may be further enhanced through analysis of predictive variables that do not necessarily have a linear relationship with the outcome. In combination, “weaker” variables may contribute significantly.
Targeting customers with our models permits marketing experts to see a well-defined entity based on properties visible for inspection. Demographics and other summary statistics of the segments can be examined in considerable detail.